This text discusses the Consulting Presentation Framework. All enterprise technique and administration consulting companies, resembling McKinsey, Bain, BCG, and Booz Allen, use presentation frameworks. By and enormous, they're all variations of the identical ideas and design. Since consulting companies are infamous for creating structured and fairly slides, the Consulting Presentation Framework represents the optimum strategy to construction and current your info within the type of a PowerPoint presentation.
It includes very particular guidelines for font faces, font sizes, sort of grammar guidelines to comply with, and so forth. If nothing else, adopting and religiously sticking to the framework will vastly enhance the look and professionalism of your slides.
Through the years, I've come throughout various totally different of those presentation frameworks from the varied companies I labored for. Borrowing from all of them, the framework introduced on this article is an amalgamation of the elements I felt labored greatest.
Now, let's dig in.
On a typical content material slide, there are three core elements: the Headline, the Physique, and the Bumper.
The Headline sits on prime of the slide. It's a sentence that introduces the slide. Many individuals use this area for the 'title' of the slide. On this framework, the 'title' will go into the Physique (described within the subsequent part).
The Headline ought to be Arial Slender, font measurement 24, and boldfaced. Don't use any ending punctuation (e.g. no interval).
As talked about, it's a sentence and 1 sentence max. It's also to not exceed 2 strains. For those who discover it to be longer, then reword and shorten your Headline. If the Headline is any longer than 2 strains, your viewers will get misplaced and/or bored. As you go from slide to slip, the sentences within the Headlines ought to join to inform a cohesive story in your viewers to comply with.
The Physique is the majority of the slide. It incorporates all of the colourful content material (e.g. textboxes, diagrams, and so forth.). Every thing you set within the Physique ought to construct upon what has been launched within the Headline. All textual content inside the Physique ought to be Arial font. The minimal font measurement to make use of is measurement 10, as a result of any measurement smaller (utilizing Arial) is just too troublesome to learn for most individuals. That is very true in case you are projecting your presentation.
On the highest left of your Physique, you must have the Title of your slide. The Title is what individuals historically put within the Headline space. It is a brief phrase that categorizes what the Physique is illustrating. Examples embrace '6-Part Strategy,' 'Goals of the E-E-book,' 'Strategic Hierarchies and Associated Challenges.' As you observed, the capitalization follows that of a e-book title (per the MLA). The Title must be Arial, font measurement 16, boldfaced, and italicized.
If in case you have any numbers or any info in your slide that must be sourced, make sure you do it. The supply ought to seem in a textual content field on the decrease left of the Physique. It ought to be Arial, font measurement 10, and start with the textual content "Supply:". Consultants use variety of totally different methodologies and frameworks to construction and design content material for the Physique. We won't talk about these different teachings inside this text.
All consulting companies have this final element, however might name it totally different names. Deloitte & Touche calls it the Take-Away, A.T. Kearny calls it the Tombstone, and Capgemini Consulting calls it the Kicker.
The aim of the Bumper is to deal with the "so what?" query your viewers might have. Whereas the Headline offered an introduction and context to the slide, and the Physique embellished upon that message with clarifying particulars, numbers, diagrams, and so forth, you run the danger of your viewers considering, Okay, this info is fascinating, however so what? Why do I have to know this? Why ought to I care?
These are all truthful questions and ones you must reply with the Bumper. In case you can't consider something significant to place within the Bumper, ask your self if you actually need to have this slide within the deck. In different phrases, if the slide does not supply any further perception that is essential on your viewers to know, why embrace all of it? In fact, there are various legitimate causes to have a slide and not using a Bumper. As an example, the slide simply presents the agenda, is a transitional slide, or solely is to offer key contact info. Typically, they slide is only to current uncooked knowledge.
The Bumper is within the type of a light-weight coloured field on the backside of the slide. It ought to be Arial, font measurement 14, boldfaced, and italicized. In contrast to the Headline, it ought to have ending punctuation. Just like the Headline, it is just 1 sentence and a couple of strains max.
To make issues straightforward for you, I've created a PowerPoint template that conforms to this framework for you. You possibly can obtain it right here: http://learnppt.com/downloads/sampletemplate/.